Is UK Higher Education A Good Value?

July 3rd, 2011 by admin No comments »

With almost half of England’s universities now committed to charging the maximum £9000 per year in tuition fees, and most of the remaining universities setting headline fees that are close to the £9000 limit, questions inevitably arise in the minds of prospective students, their parents and others including perhaps those in universities themselves, as to what might be the implications of these fee rises and whether UK higher education will still be perceived as offering in some sense ‘value for money’.

Among the interesting issues raised by the increase in tuition fees are those concerning the relative costs of teaching different academic subjects in UK universities. For example, subjects such as the humanities, including for example, English, history, philosophy and such like, are typically thought to be relatively cheap to teach. Many students will have less than 10 ‘contact hours’ in lectures and seminars each week, and will study independently for much of their time making use of relatively inexpensive resources such as library books and on-line academic journals etc.

Conversely, many subjects in the sciences such as chemistry and physics require many hours to be spent in highly expensive laboratories, undertaking experiments under the guidance and supervision of university staff, and using often extremely expensive equipment and resources such as chemicals. And yet, from 2012, the £9000 in tuition fees that will be paid by students may well be exactly the same at any given institution whether the student is studying, say, chemistry or history. » Read more: Is UK Higher Education A Good Value?

Higher Education – Mobile Marketing Best Practices

July 3rd, 2011 by admin No comments »

The days of prospective students being on desktops or even laptops is slowly fading away, due to the mobile application (apps, iPhone, etc). Nielsen recently reported that mobile application usage was up 72% this year (26 million current users) and this will surely continue to grow. So, how do you reach/market to them?

First, students do expect institutions to meet their needs via I-phones/smart phones, etc, not only do they expect it, but they expect it to be the same as if they were on their laptop/desktop.

The key here is to provide instant access to event and financial information via a mobile application. However, if you really want to get ahead, offer promotional information through these applications only, offer something that is not on the “standard” website. Next, encourage students to use their mobile app and link to their mobile app through the website. Also, offer mobile app downloads directly from your website.

One thing with the mobile apps would be to load it up with “fun” content such as directions to dining halls, closest internet or “WiFi” cafes on campus. A very good idea I read about that The University of Oxford is doing is drawing podcasts directly from Apple’s iTunes, that is ahead of the game thinking!

There are predictions out there that close to half of all cell phone purchases by 2014 will be smart phones, it would be best to be ahead of the game and market to those prospective students now. » Read more: Higher Education – Mobile Marketing Best Practices